AKA Entertainment was contracted by NVU/Britney Brands Inc. to do the marketing, publicity and project management on the “STAGES” release for Britney Spears.
A coffee table book and DVD combo – this was a collectors dream product.
Our exclusive Australia and Asia contract included regional product development, manufacture, sales and distribution consultancy (working with printers, distributors, retailers – all levels of the chain) as well as the consumer level marketing and PR.
We produced a star studded red carpet event at Sydney’s Planet Hollywood/Star Bar, with fan screenings on the products DVD component, media competitions and giveaways, interviews, covers of magazines, radio and TV placement.
Massive press coverage of the product itself – with over 1.8m in media space obtained.
All whilst brand body-guarding the artist, and adhering to the projects strict branding and placement guidelines.
Client: NVU / Britney Brands Inc.
Tags: Advertising, Branding, Design, Events, PR, Publicity