Britney Brands Inc.

Project Description

AKA Entertainment was contracted by NVU/Britney Brands Inc. to do the marketing, publicity and project management on the “STAGES” release for Britney Spears.

A coffee table book and DVD combo – this was a collectors dream product.

Our exclusive Australia and Asia contract included regional product development, manufacture, sales and distribution consultancy (working with printers, distributors, retailers – all levels of the chain) as well as the consumer level marketing and PR.

We produced a star studded red carpet event at Sydney’s Planet Hollywood/Star Bar, with fan screenings on the products DVD component, media competitions and giveaways, interviews, covers of magazines, radio and TV placement.

Massive press coverage of the product itself Рwith over 1.8m in media space obtained.

All whilst brand body-guarding the artist, and adhering to the projects strict branding and placement guidelines.

Project Details

Client: NVU / Britney Brands Inc.

Tags: Advertising, Branding, Design, Events, PR, Publicity

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