We came up with the branding and imagery for the award winning new venture Maxi Shield’s Meals On Heels – hosted across several venues in Australia every night of the week, we took the unmistakable image that is drag superstar, Maxi Shield and created a cartoon version of her, plus logomarks, a video game APP (available on iTunes and Google Play) and merchandise, which is given away as prizes every night.
Maxi’s army of drag hostesses push the brand at restaurants, nightclubs and pubs.
We recently updated the character and branding for a refresh as well.
Client: Maxi Shield
Tags: Advertising, Apps, Branding, Design, Merchandise, Photography, Video Production, WebView Project