We were contracted to provide consumer/fan engagement services, album and single servicing and pr / promotion, launch events and media and fan showcases for the Australian and New Zealand releases of the Backstreet Boys.
Album: Backstreet Boys / Self Titled.
Singles: I’ll Never Break Your Heart, Quit Playing Games, We’ve Got It Going On, Get Down (You’re The One For Me), As Long As You Love Me.
Ending up with chart topping hits and making the Australian territories one of the bands first charting markets.
Client: Festival Mushroom Records
Tags: Events, PR, Publicity